5 Ingredients Every Social Media Post Needs to Convert Clients

By Greg Audino

Creators can often feel lost when it comes time to sell their services on social media. Inner commentary may sound like:

  • Does this make me a salesman?
  • Have I betrayed them somehow by asking for money all of a sudden?
  • Is this content manipulative?
  • Is my work even good enough for people to want to buy from me?

In the face of these thoughts and more, it’s easy to overcomplicate the process of actually posting. Luckily, there’s a system for creating posts that lead to client generation, and does so in such a way that isn’t aggressive, holds their attention, and above all, speaks to their needs.

When swirling with confusion and imposter syndrome, ground yourself by creating content that includes these 5 key elements.

  1. The Right First Line

Being that your headline is the first thing potential clients see (or hear), it’s crucial that it encourages them to continue reading (or watching or viewing).

In order to do this, you as a creator must know what your viewers are in need of and speak to it immediately. Drive their curiosity and prove to them that you acknowledge and are ready to help them through their main struggle.

Examples:
Ever wonder if there was a way to do 8 hours worth of work in 4 hours?
I remember when I couldn’t motivate myself to workout no matter how hard I tried… \

  1. Let Them Know What You’ll Teach Them

Now that your potential clients know you can identify with them, they’re going to want to know if you can really help them.

Following your first line must be a promise - a clear and concise statement of what they’re going to learn by the end of the post or video.

Examples:
When this video is over, you’ll have three proven ways to better manage your time.
Read on to unlock the secret to motivation, no matter where you are on your fitness journey. \

  1. Specific, Bulleted Lessons

Once you’re in the body of your content, it’s key to not add too much fluff. Speak quickly and clearly, hitting 1-3 main points and saving lengthy, in-depth explanations for after people have bought your services.

It’s important to note that this step will look different depending on the media, platform, and type of post.

  • For stories, spend only a sentence or two on each bullet. Assuming this is brief and easily readable, you may opt to devote one story to each bullet and make more of a story sequence.

  • For posts, same thing. It’s important to even your most devout followers that they can quickly skim the post and have space between text. Stick to a sentence or two, and quickly break into new paragraphs.

  • For videos or podcasts, you have more time to teach your bullet points. Distribute them evenly across the length of your post, yet stick to the point and be weary of tangents.

  1. Opportunities to Engage

You know the drill. Each platform and type of post offers different ways to engage during and after you’ve published your content.

If this is an evergreen post, encourage viewers to like, follow, comment, or ask a question.

If this is a live video, in addition to using those tools at the end, take advantage of other opportunities like answering questions as they come in, posting polls or clickable links.

  1. Call to Action

While similar to the last step, there’s differentiation when you’re trying to sell a product. The CTA is not just about encouraging people to engage with you, but encouraging them to engage with you about your product.

Common CTA lines include:
DM me if you’re interested in signing up
Head to my Calendly link to schedule a discovery call
Swipe up and head to my landing page where you can learn more \

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