How To Use Habit Research To Create Great Challenges For Your Online Community

By Greg Audino

Here at Vibely, social media’s most prominent content creators use our platform to build a stronger bond with their followers. The best way to bring people together and help them reach their goals?

Challenges!

Our content creators LOVE creating challenges for their audiences to do together - often with prizes attached!

But how can creators make sure that their challenges are structured so that as many of their followers as possible will take them on?

Build Challenges That People Can’t Help But To Complete

The book “Atomic Habits” by James Clear took the world by storm when it was released in 2018. It’s become a favorite for those who want to build better habits, and is referenced a lot by creators who focus on personal development.

One of the book’s major selling points is Clear’s four-law plan for building better habits. He insists that to make a habit stick, you must:

  1. Make it obvious
  2. Make it attractive
  3. Make it easy
  4. Make it satisfying

Pretend you’re a creator who wants to make a challenge that gets their followers to exercise more. Let’s break down what these laws of habit formation mean, and how they could be used to make an amazing exercise challenge that your audience couldn’t resist!

Make Your Challenge Obvious

What it means: You want to be able to measure your new habits and be as exact as possible about what you’re going to do, when you’re going to do it, where you’re going to do it, and so on.

Using it in an exercise challenge:

Instead of saying to your audience…

“Try to do a workout every day this week!”

You could say…

“Try to do a 10-minute yoga session each morning right before you brush your teeth!”

Pro tip: This could also be applied to the challenge itself! “Gain Better Flexibility in 7 Days!” is much more effective than “7-Day Exercise Challenge!”

Make Your Challenge Attractive

What it means: Adding new habits can be tough, but it’s more fun if we combine them with things that we already love to do, so the experience is as comfortable as possible.

Using it in an exercise challenge:

Instead of saying to your audience…

“Push hard and get these workouts in! It’s not supposed to be easy!”

You could say…

“You can work out AND have a good time! What’s something that you like to do that you can enjoy while you’re exercising? Try putting on your favorite TV show in the background!”

Make Your Challenge Easy

What it means: The less effort you have to go through to begin a new habit, the better. Set up your environment to be full of reminders and triggers, so that when it comes time to actually perform the habit, it’s as easy as possible!

Using it in an exercise challenge:

Instead of saying to your audience…

“Get some new workout clothes and sign up at a new gym to kickstart your workout routine!” You could say…

“The night before your workout, lay out some sneakers and loose clothes wherever you have space to do a few push-ups, squats, or jumping jacks. No equipment, no problem!”

Make Your Challenge Satisfying

What it means: It’s a great feeling to have a reward for yourself after performing your new habit! Have something to look forward to by giving yourself a little gift afterwards - something that feels good and that you only allow yourself after putting the work in first.

Using it in an exercise challenge:

Instead of saying to your audience…

“Get your workout in and then get back to your day. Onto the next task!”

You could say…

“Once you’re done working out, give yourself a reward to celebrate! Take a hot bath or go get a massage!”

Create The Perfect Challenge For Your Audience

Now that we know all the ingredients for creating a challenge that will be easy and exciting for your followers, let’s put them together for our example exercise challenge:

“Try to do a 10-minute yoga session each morning right before you brush your teeth (Obvious) and put your favorite song or TV show on in the background to make it more fun! (Attractive) Make sure to lay your workout clothes out the night before (Easy), and when you’re done, upload a picture of your yoga mat so we can show you some love! (Satisfying)”

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